Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines.
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.
Trade show marketing refers to an exhibition where companies in a specific industry showcase and demonstrate their new products and services. Trade shows are normally only open to those people who register, company representatives or members of the press.
